Here’s What We Think: Rapid Fill

Remember those refillable mugs I mentioned in previous posts? Well Disney is crackin’ down. IMG_3555

See, not only were those mugs a good deal while you were staying on WDW property, they were a great deal when regular WDW goers {like ourselves} figured out the loop hole of bringing their mug back year and after year instead of paying for a new one each trip. There were two sides to that debate. Half of the people were outraged with the immoral beings that would dare to bring back a cup from a previous trip in the name of free drinks, and the other half said, “If Disney really cared that we brought back our mug, they’d find a way to stop us from doing it.” As for us Elrods, we fell somewhere in the middle. We never really had to deal with the issue since we tend to go during the off-season and get the free dining plan {our dining plans would come with a refillable mug}. However, on some of our short trips, we definitely fell into the scum-of-the-earth category by bringing back our used and abused mugs.

Well, it turns out Disney did care. Does care. Whatever. Their solution? Rapid Fill.

Rapid Fill – a new system being put into place starting in the value resorts at the end of July 2013 in which refillable mugs come equipped with a hand-dandy RFID chip that allows guests to refill their mugs for free for a certain time period based on price. After that window of time is up, the chip will deactivate and free refills will no longer be available. Prices are as follows:

$8.99 for 1 day

$11.99 for 2 days

$14.99 for 3 days

$17.99 for length of stay

{Elrod WDW Tip: Days are counted as calendar days, not 24 hour periods, so consider buying your mug on your first morning there if you arrive late in the afternoon your first day.}

Once again, the Disney community is in an uproar of opinions. Usually, we keep our opinions to ourselves, but I thought we’d turn that around and start adding a new facet to our blog entitled Here’s What We Think. So in reference to Rapid Fill, Here’s What We Think:

The Pros:  We don’t hate the idea. Yes, getting free drinks at Disney for years and years is dishonest and dirty. We agree that there should be a higher standard to keep visitors from doing so. And honestly, for all of those moral people out there, Rapid Fill will save them money on their shorter trips, since they won’t have to purchase a one-size-fits-all mug if they are only going to be there for two days. As for the price increase on the length of stay mug, it’s only a couple of bucks, and no matter how you spin it, spending $18 on the front end is always going to be be cheaper than paying the high prices for drinks at each meal. It’s probably even cheaper than bringing your own bottled waters and sodas from home for your length of stay! Especially if you suck down a soda at the speed of my hubby!DSCF1088

{Blondie days! Kinda miss those days…}

The Cons:  Here’s where we take issue. We already have about eight or nine of those bright and gaudy mugs in our cabinet right now. I don’t like that I am now forced to buy the same stupid mug every. time. we. go. all in the name of saving money. Can Disney please come up with a variety of new looks for the mugs {and I don’t just mean different colored lids and handles}? Remember the old resort themed mugs? So cute! Or mugs with logos of the different parks, attractions, or classic characters. Good grief, they probably could have made a killing with a stupid 2013 “Monster Summer” Mike and Sully mug. We’ve seen the holiday themed mugs for the parks, lets just elaborate on that idea so the loyal Disney goers don’t grow cold and hateful toward the idea of playing by the rules. It could even be a new collectors item type of souvenir that people actually look forward to buying each stay, instead of feeling obligated.

Another solution to the con could be charging a lower price to re-activate a “recycled” mug. Bring back your old mug and pay the old $15-and-some-change price to be able to reuse it. C’mon guys, it’s green!…because I can promise you that if I have to buy another one of those hot pink, beachy mugs, old ones will begin to make their way to the trash dump!IMG_5589

Issue number two {mainly with Tim}, is the fact that with the introduction of the chip, you will no longer be able to microwave your mug. This is a thumbs down to folks with toddlers whose coffee tends to go cold before you drink it all, so reheating it in the microwave is a common practice.

So where do you stand? Even if you are not a regular Disney goer, will this new system keep you from or encourage you in purchasing a refillable mug?

Elrods Go Disney is excited to be joining in the Disney community debates! Keep an eye out for more Here’s What We Think posts in the future!

With love, Malorie

9 thoughts on “Here’s What We Think: Rapid Fill

  1. Microwaving your plastic mug is probably not a good idea anyway …. Rather than chips and the expense of chip readers why not just print the year on the mug or have new designs/colors each year. Our movie popcorn bucket, good for a year, has the year printed on it! Works for the movies, should work for Disney.

  2. As a Disney AP holder I agree with you on so many points. Going green is a great idea as well as changing out the theme of the mugs. I know the popcorn buckets change with the season. Why not let the mugs change too. Great post!
    Have a magical Day!
    Sandra
    The Adored Home

  3. I’m amazed that Disney would go through the trouble of adding an RFID chip just to combat refills. It isn’t a cheap solution to the problem and seems like overkill in an age where tech companies (like Google and Microsoft) just give their employees sodas for free. Fountain soda beverages cost very little to create, so it seems they are trying to kill a fly with a sledgehammer on this issue.

    Although Disney likely won’t budge if there is profit to be made, I think you make a great point with the environmental aspect of the cups. Technically, they should be able to reactivate the RFID chip simply by scanning it. Just like a grocery store gives you a nominal discount for bringing your own bags, or Starbucks giving you a discount for bringing your own mug, it is within reason to think that Disney could offer a discount if you reuse a mug. Disney has an entire team of people devoted to finding new ways to make the company green. If you are up for writing a letter, I recommend sending one to whomever heads up the environmentality program (should be in a press release around Earth Day or even in an annual report). They might even give you a free mug as a thank you for the idea. 🙂

  4. Pingback: Drinking Your Way to Savings in WDW | Elrods Go Disney

Leave a comment! Everyone loves comments!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s